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The key is providing sensory stimulation and an entertaining environment, Tweeten said.

The company’s partnership with bath and body brand Basin, for example, has created a bright and colorful gateway for to the store-within-a-store beauty care department. In addition, much of the marketing effort has shifted to the inside of the store, where Hy-Vee seeks to create a sense of theater with such departments as beauty care.

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“We still need to be on TV and in the newspaper, but it is imperative these days to have an increasing presence on digital and social media, and out of home,” said Tweeten, who added that the company has “been doing some interesting things with outdoor” advertising. Marketing has become a balancing act between seeking to engage consumers through social media, while continuing to use traditional TV and newspaper ads to reach older consumers. “They don’t read ads, they don’t read inserts - they don’t shop that way at all.” “You have an entire generation that doesn’t watch traditional TV at all, and doesn’t look at the newspaper,” she said. These younger shoppers tend not to be as price-aware about traditional grocery items, but they do care about the prices of the things they buy frequently, such as snack bars or almond milk, as well as beauty care items. These shoppers tend to be very price-sensitive, and they know how much their typical grocery items cost.Īt the same time, younger millennial shoppers are forcing Hy-Vee to look at new ways of communicating its marketing messages, including digital and social media, outdoor advertising, and enhancing the overall in-store experience, Tweeten said. “Many of our loyal, long-time customers still do one big grocery shop for the week, typically right before the weekend,” said Donna Tweeten, executive vice president and chief marketing officer/chief customer officer at Hy-Vee.

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Tweeten is a standalone app which makes it a decent TweetDeck alternative and desktop client.In the eight-state region where West Des Moines, Iowa-based Hy-Vee operates its network of 246 supermarkets, reaching customers requires a multifaceted marketing approach.įor many of these Midwestern consumers, weekly newspaper inserts still are the primary drivers of their grocery purchasing behavior. These features let users customize the interface and overall Twitter experience. Tweenten is almost same as TweetDeck with additional features on top.

Tweeten has all these features over TweetDeck, which put it slightly higher than TweetDeck. It has a built-in bit.ly link shortener as well, along with spell checking. Tweeten also has backup and import feature, where you can backup your Tweeten settings and can import them easily. Tweeten lets you enable/disable notifications for any particular column and you can change the media preview size for the media in tweets. Tweeten brings back the old You can use the classic system by entering followed by the username of the person you want to reply within your tweet.Ĭustom CSS: Tweeten has a CSS window under Settings, where you can add your own CSS script to customize Tweeten as per your needs. In case you don’t like something, like politics or sports, you can mute that in this TweetDeck desktop client for Windows.Ĭlassic new reply system is not so overwhelmed by the users. Same in the case of GIFs.įilters: Tweeten has mute filters, which let users mute any hashtag, account, or an entire app.

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Just below the video, there is Download button, from where you can easily download the video. When you double-click a video, that video plays in cinema mode with a faded background.

Hide tweet actions (RT, Like, and Reply) until you hover the cursor over a tweet.Įmoji Picker: Tweeten has a built-in emoji picker so that you can use emoji in your tweets.ĭownload Media: It has the option to download videos and GIFs from tweets.

Adjust Column width as per user’s need.